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"I've talked to enough people who have given me scenarios." The lawsuit also claims that paid workers read member e-mails in order to be more seductive to members they contact.
"typically has their paid employee contact a subscriber immediately before the end of their subscription," it says.
The lawsuit claims online daters are often approached by date bait just as their subscriptions are about to expire. Yahoo, the lawsuit alleges, "deliberately and intentionally originates and perpetuates false and or nonexistent profiles on its site to generate interest ...
Victims receive "winks" and e-mails designed to trick them into renewing their membership, the suit alleges. and give the site a much more attractive and functional appearance in order to falsely represent more substantial participation than actually exists." The lawsuit supplies few other details, however.
Are Yahoo and bolstering their online dating services with fake ads and professional flirts?
Two lawsuits filed in California recently make such bold claims, separately accusing both firms of fraud.
Arias said he has no other plaintiffs in the case at the moment, but that he's spoken to other victims and lawyers investigating practices.
"We've investigated it enough we (to believe the allegations)," he said.
says the claims are baseless; Yahoo didn't immediately respond to requests for comment. resident Matthew Evans accuses the site of having a "very dirty, very big secret." "Not everyone that you meet on is just another member, " the lawsuit says.
"They are employees with a secret, fraudulent mission." Evans claims Match uses "date bait" — employees who pretend to be regular subscribers that flirt with members. 14, Robert Anthony of Broward County, Fla., accuses the firm of creating fake profiles to keep members interested.