Absolut agency dating
But if there are two general areas most can agree are conducive to epic VR experiences, it's gaming and concerts.
Both offer a definitive point of view, and both benefit from a truly immersive environment.
Created with agency Forever Beta, and Unit9—who have done VR work for Lexus, Samsung, Stella Artois, among others—the game starts off with Deadmau5 (Joel Zimmerman) inside his home studio, then morphs into a '90s Nintendo-like VR game where players become the artist trying to get to a secret show.
If you can make it into the club, it becomes a VR concert film with you in the booth with Deadmau5.
Starting on June 30, fans can pre-order a limited edition Absolut Deadmau5 cardboard VR headset, that the brand is actually selling for .
The app will be available for download on all major platforms, including i OS and Android starting July 27, and Deadmau5 will also perform a live set live in NYC on the same day.
"Absolut Labs was created so we could experiment with new forms of content and technology: VR, AR, Internet of Things, wearable tech," says Aziz."I think these are all channels that brands are going to have to learn to be fluent in faster than everyone thinks." When looking at potential artists to work with, Aziz says Deadmau5 stood out not only for his own interest in gaming and tech, but that of his legions of fans as well.Zimmerman has long broadcast streams of his music-making sessions online for fans to enjoy, and joined Twitch last year.This week, Absolut and Deadmau5 have launched a new effort that aims to capitalize on both in a pretty unique way.
The brand and artist have created an interactive VR game that invites fans to join Deadmau5 inside his world for a night out on the town, while listening to an exclusive new track.
"Joel (Deadmau5) is the perfect partner for this because he is so progressive and forward thinking when he comes to technology," says Aziz.