All tango dating
It’s estimated that well over 50 million use Tinder every month, and over half are men.
It appeals to blokes because of its straight-shooting ease – and the fact that it often attracts people vying for a fling, rather than marriage.
Hinge has been heralded as the ‘sophisticated Tinder’ – an app that works in a similar way, but isn’t so tuned into the premise of casual digital dating.
Instead, the app attempts to connect people who are already in extended friendship circles.
By matching users with friends of friends (like Tinder, it uses Facebook as its underlying database), it should appeal to the man who's interested in refined dating, not here-today-forgotten-tomorrow-morning flings. If Essex were a dating app, Fuzzy Banter would be it.
And not just because its roots stem from the county, or the fact that it’s been endorsed by Danny Dyer.
The design is unequivocally straightforward: you're shown a profile of a fellow dater selected on the basis of a few of your stated preferences, and you swipe right if you're interested or left if you're not.
It's simple but effective: Tinder's right and left swiping function is now the blueprint for most dating apps.