Cbs rejects gay dating
Man Crunch accused CBS of discrimination saying, "If the ad showed a man and woman kissing it would have been accepted." The ad was accused of being a form of ambush marketing by analysts, who theorized that the company knew the advertisement would be rejected by CBS, thus drawing free publicity to the site without needing to pay the extremely high rates for advertising during the Super Bowl.
was hacked and leaked online—comedy writer Kristen Bartlett wrote an essay for Someecards about her work in Television Standards & Practices.
Now, I'm not saying that Avid Life didn't spend a fortune to use those jerseys.
Who ever thought football would become a political, well, football?
The Super Bowl has again become a battleground for various advocacy groups and sponsors whose ads are felt to have political implications.
Bartlett wrote that the reason she rejected the ad's content was not because it contained two men kissing, but because it did so in a manner exploiting gay men: "The entire premise is how funny and weird it is that two guys would make out. "In order to show NFL jerseys, clients have to spend a lot of money to obtain licensing.
After a fortnight's consideration, CBS informed that its ad had been rejected in a note reading: "CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network's Broadcast Standards for Super Bowl Sunday." The CBS note did not give any reason for the decision, leaving it unclear what objections were voiced by its standards and practices division.