And most important of all, like I said earlier they're completely devoid of trans-fats.
Oh, and I almost forgot their new line of Cinnamon Rolls, which are even more impressive in terms of caloric content and fat profile: It's almost like they're good for you.
But healthy or not, Blognut can't refuse complimentary Donuts, and before I knew it, four dozen Holey Donuts!
were bouncing around the back of a Fed-Ex truck bound for my apartment. was founded just last year by a fellow called Frank in Bayridge, Brooklyn.
taste, let's first talk about the over-the-top way in which my Donuts arrive. Turns out it's actually four dozen Holey Donuts cushioned by the company's extreme packaging technique.
First, a Fed-Ex guy shows up at my door holding two packages. I tear open the boxes, only to find two more Styrofoam containers waiting inside marked "Perishable." And inside these, still more boxes, this time resting among several jagged chunks of dry ice giving the whole experience a "Weird Science" kind of feel. You can either let them thaw for 1 to 2 hours – the preferred method – or for those of you seeking immediate Donut satisfaction, a 10-15 second zap in the microwave will do just fine (although in this case one must beware of overly-melted frosting and overly-sticky hands).
first approached me about trying their groundbreaking low-fat, trans fat-free gourmet Donuts, I was a little skeptical.
Over the years, Blognut's palette, and hopefully my arteries, have grown accustomed to the addictive satisfaction of nutrionally-useless partially-hydrogenated oil, and the idea of a so-called "healthy" Donut seemed completely oxymoronic.
But even more beneficial to Holey's growing popularity was their glowing endorsement from the Food Network's Rachael Ray, who in her monthly magazine, Every Day with Rachael Ray, was quoted as saying "Okay, full disclosure: I like Holey Donuts so much that I invested in the company.
They're sinfully tasty and lower in fat and calories than regular doughnuts. " Now this guy Frank has got to be some kind of a marketing genius.