Dating all love site in du
The only conceivably good thing about branded April Fools’ pranks is that they’re confined to a 24-hour period.
The press releases go out; the “jokes” get mocked and aggregated; and within a day it’s all disappeared from our minds and homepages.
But this year, one prank remains stubbornly present, almost four weeks after the day came and went. — the dating site that pairs singles based solely on their taste in portable Mexican — has proven so unexpectedly successful that maker Zoosk is thinking of keeping it.
“We all thought this was a really good idea and hoped it would take off,” said Megan Murray, the site’s senior content strategist.
, however, the least sophisticated of algorithms pairs people on the most shallow of measures … Which supports the finding, long advanced by social scientists, such as Northwestern’s Eli Finkel, that matching algorithms are less real science than really good marketing. is itself marketing, of course — these “pranks” inevitably are.
The site goes out of its way to make clear that parent Zoosk “sees through” the fiction of love algorithms.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
No one’s ruling out the possibility, however, that Burrit-oh!may outlive that initial purpose: Zoosk said they’ve decided to keep supporting the site as long as people are still using it.