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There are dating apps for farmers (After you’ve defined your target audience, you must understand how to communicate with them and how you want them to think about your app.
You should position your app with a clear message – a message that will resonate throughout all your promotional materials.
To keep accounts legit, Hinge provides information from a user’s Facebook page such as their friends list, photos, marital status, and place of living and studying, and then arranges matches only between friends of friends.
Positioning expresses the philosophy behind your app, but you must clearly articulate that positioning – for yourself and for your target audience. Answering these questions will help you crystallize your concept.
How to get users for your dating app is one of the most difficult questions you have to answer. You must always keep in mind the audience that your app targets.
While Tinder has taken over the mass market, many dating apps have still been able to thrive by targeting specific audiences.
In this article we’ll look at some tips for overcoming the chicken and egg problem, specifically for mobile dating startups.
We’ll address how to acquire an initial user base, and how to keep your user base growing.
Hinge also tries to minimize the number of spammers, creepers, and fake accounts.
In other words, you must express how your app differs from other dating apps on the market. You can focus on just one feature that distinguishes your app from others, but keep in mind that the dating app market is crowded today.
The more original features your app provides, the greater the chances that it won’t be drowned out by others.
Look at the story of the Lulu app, which had an original feature that allowed women to write anonymous reviews about guys.
Since some men found this feature offensive – and felt that it made the app more valuable for women than for men – the developers had to get rid of this “guy review” feature.But they had nothing to offer in its place, and so many users simply lost interest in the app altogether.