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What do you think is the best way for mobile dating apps to monetise?
We at Truly Madly believe that the discovery of singles on dating apps should always be free, but premium features and services can be chargeable.
Truly Madly’s principal users are urban Indians in the 18-34 age group, and this is a demographic that is a heavy user of smartphones.
Truly Madly, for example, has kept its matchmaking free from the beginning.We plan to charge users on other features such as stickers, quizzes or games that users can purchase like icebreakers or conversation starters.A desktop is principally used in an office or work environment, and is less suited to doing something as personal as browsing dating profiles.Finally, smartphones are today the preferred internet access device for a majority of Indians.
An app-only dating platform offers people the necessary discretion and privacy that a desktop site can never provide.Also, once you have matched with someone interesting, you would want to be able to chat with them on-the-go, which is best possible on a phone that is always with you. The death of desktop dating is hard to predict, but we do believe that it will definitely play a distant second fiddle to mobile dating, and that the adoption of dating apps will continue to grow much faster than that of desktop sites.