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Almost everyone with a computer has an email account – and they check it often for new messages.
As an Internet marketer, email is by far one of the most effective channels to reach potential customers.
Do you just put up a random email form in the sidebar of your website? The first step is to come up with a compelling free offer.
What can you provide your potential customers that will entice them to give up their email addresses to get it? If you haven’t noticed, my free ebook, The Winning Way – Ultimate Checklist of 500+ Proven Internet Marketing Strategies, is my offer to build my list for this site.
For example, a slight change in layout, a tweak in the headline, or even a new color can have drastic effects on the sign up rate. In fact, you may already be familiar with some of them. Double Your Eben Pagan is well known for the design of this squeeze page – which is the first step in the sales funnel of his million per year dating business.
You’ll then drive traffic to the page via banner ads, paid search ads, blog promotions, SEO, etc and tweak the set up as you go along. It’s a destination where visitors land, created for the purpose of getting them to opt in and give up their information (name and email address).
If you’re able to penetrate into people’s inboxes (with permission, of course), you’re much more likely to get your audience’s attention for the opportunity to present your offers. As your pool of targeted leads grows, you develop a solid foundation that’s not affected by how much search traffic Google sends you or how many of your blog posts go popular on social media sites.Sure, all of the marketing strategies help, but a big targeted list means you already have a high quality customer base you can market to over and over again at will.I recommend Aweber as your autoresponder service to manage your email campaigns.Okay, now that you understand the huge benefits of building an email list, the next question is, how?
In other words, your job as an Internet marketer becomes easier and much more stable. Every type of online business (including blogs, e-commerce sites, membership sites, forums, etc) can benefit from email marketing.
Now is the time to get started if you haven’t already.