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Sure, they may still be in business, but would they be as successful?One thing is for sure – we wouldn’t be talking about their marketing campaigns.
On January 22, 1984, the first-ever Macintosh was introduced in this groundbreaking commercial.This legendary Ridley Scott directed ad featured a woman taking out “Big Brother” (IBM) in a node to George Orwell’s 1984.However, it turns out that spending million for a 30-second commercial may not be worth it.One study shows Super Bowl ads create new customers in only one out of five spots.
And, with commercial leaking early, that must-watch excitement during the live event could dwindle.But, that won’t prevent companies for spending the millions of dollars to be seen when the game goes to commercial break. Because according to Tim Calkins, a marketing professor at Northwestern’s Kellogg School of Management, it “supercharges their brand”. Where would Budweiser, Apple, Doritos, E-Trade, or Go Daddy be without their buzzed Super Bowl ads throughout the years?
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