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What I uncovered were some harsh realities about online dating that no one ever talks about.After the jump, some things you might not have known… Most of the member profiles you’ll find are inactive.One suit went as far as to accuse Match of employing shills to entice members to renew their subscriptions.These cases were all dismissed or dropped, but the most recent one in 2011 did produce disheartening results (well, disheartening for online daters – the results were great for Match).
Online dating sites love to boast about the millions of members they have.But as it turns out, they’re heaving shovelfuls of statistical manure at you.Of course, putting something on the internet is kind of like catching herpes: once it’s there, it goes away. Now, given that OKCupid was talking some serious shit about their competitors, you’re probably thinking that article should be taken with a grain of salt. if not for the scads of other evidence that online dating sites do in fact juice up their numbers.To date, Match has been involved in a spate of lawsuits by disgruntled daters, alleging that the vast majority of their member profiles are inactive or outright fake.
A few years ago, OKCupid calculated that 96.25% of e Harmony’s profiles are inactive, using numbers provided by e Harmony themselves.
Match was only marginally better, coming in at 93.1% inactive.