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PR directed to the national media; Support by religious and national leaders; Partnerships with national websites and groups in social networks; BTL in universities and colleges, and during national concerts; Context ad and traffic purchase; Viral marketing (users can share, invite, and create profiles for friends).
We divide the entire Internet-dating market between Western, with the model of visual filter and quick search, and Eastern, with closed communication and enhanced privacy features. Competition is low in this segment, comprised of non-specialized websites, groups within social networks, ethnic portals and services with no specific dating functionality, such as games and forums.
We have also received the support from the leaders of religious and social organizations.
We have started the process to get the international Islamic Halal license, guaranteeing compliance to all Islamic norms.
Over half of global web users (55% by our estimation) are based in either Muslim or conservative societies (Bangladesh, China, India, Indonesia, etc.), places which look down on Internet dating.
These people need to find the right partner, but this need cant be met by existing online dating services.
A potential spouse is selected not by appearance or personality, but by nationality, religion, class, and many other social conditions.
Dating as we know it in the West is either prohibited or quietly condemned.