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03-Feb-2015 08:50

If it were up to Jumio, we’re all going to be ‘netswiping’ to purchase books, clothes, travel, Farm Ville crops and whatnot online in a couple of years.The startup has been extensively testing its digital payments service in private beta mode since last year, when Jajah founder Daniel Mattes started teasing whatever they were building.The startup has since assembled an impressive advisory board, including former Google exec Zain Khan, former Amazon exec Mark Britto and Maarten Linthorst, CEO of CSI Communication Systems.And we recently learned that Facebook co-founder Eduardo Saverin and other investors pumped .5 million into the startup.Today, Jumio is finally unveiling Netswipe, a technology solution that enables e-commerce site owners and Internet retailers to process online and mobile payments by having customers ‘swipe’ their credit cards using virtually any webcam.Think of it as Square for the Web, without the need to purchase and install additional hardware.

Last month, for example, saw the launch of Card.io, a startup that is developing mobile applications also capable of scanning credit cards using smartphone cameras, and some other applications like Aisle Buyer include similar features.Netswipe will, howevever, allow merchants to securely process payments both on the Web mobile – and like Card.io, Jumio intends to enable third-party developers to integrate the technology into their own apps and services.