Online dating the underused secrets
The problem is they’re NO DIFFERENT THAN THE 5,000 GUYS WHO’VE SAID THE SAME THING! These me-too promise to help you find “your inner self” or to “lose that stubborn weight.” Easy, fast, secure!
When you’re the same as everyone else, you might as well not exist. This is where the concept of ZIGGING and ZAGGING comes in. When done correctly, you instantly stand out, selecting the right audience, while the wrong audience fades away. Remember when I used to write exclusively about “personal finance” on my site? And yet you’re wondering…how are you any different than the 5,000 other options out there?
I could open Zero to Launch tomorrow and a ton of people would join.
Have you noticed how excited people are to finally hear me talking about creating an online business?
It doesn’t matter if you’re a man, a woman, a life coach, a stylist, an analytics guru, or a language tutor. Here’s the first step to differentiating yourself: Deeply understand the language of your market.
Whether you’re trying to get a date or start an online business, if you’re the same as everyone, you’re doomed. Notice how I never talk about “compound-interest charts” or “amortization schedules” or even “keeping a budget”? When you can understand people’s real language, you can connect authentically, instead of marketing AT them.
(By the way, don’t worry if your idea is half-formed, or if you don’t even have an idea for your online business.I’ll show you how to do this, step by step, in the Zero to Launch course.) An idea in a vacuum is delusion. These are the people who said, “Hey, wait a minute. I’m willing to put in the work — but show me what to do! Put another way, you don’t just need more information. So why haven’t you already started a successful online business? Today, I’m going to show you just ONE part of this zig/zag process. I want to go out with my friends and buy a round of drinks. But I’m in the enviable position of not needing to make a quick buck — which means I can take my time showing you the nuances of how powerful an online business can be I ever open a premium course.
It’s the difference between being a salesman and being a true trusted advisor.
Last week, I asked you to do a blue-sky brainstorm of 3 ideas you would love to create an online business around. Now, I’d like you to go one step further and gently “test” your idea.