Petdating com


02-Sep-2016 08:37

Match 2014, PPR was honoured to receive two accolades at the second annual Comms Con Awards which were held in Sydney.PPR was awarded for best event/activation of the year for the recent Pet Dating campaign for Petbarn.Example of one of the PPR produced videos is here: This was double Petbarn’s previous weekly pet adoption record.In addition to this Petbarn was able to forge stronger relationships with its charity partners, increase engagement on Facebook and highlight its Pet Adoption Centres.PPR was also jointly awarded for best issues management for the work on the Mc Donald’s Our Food Your Questions Campaign.Mc Donald’s launched Our Food Your Questions in Australia and NZ in November 2013 with the online platform allowing consumers to have an honest conversation with Mc Donald’s about their food through a dedicated website.

This involved working in partnership with a number of local animal charities including RSPCA NSW, SA and QLD, to ensure pets available for adoption were in each store to go on a ‘date’ on the day.

In total, 96 Petbarn stores were able to participate; each store had approximately 6 pets available for adoption.



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