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19-Jun-2015 11:32

And a similar dynamic's been playing out with Ok Cupid over the last stretch of years.

From year end 2009 through the end of Q2 2013, Ok Cupid increased its monthly active users by 250% (from an already significant base), while during the same period, Match increased core subscribers by a very healthy 60%.

As I mentioned last time, Twoo, which we bought in January, adds a second brand in Europe, and we'll likely add others. I really think we'll reach a point where everyone single will be using technology in some way to help them make romantic connections, and it's been proven time and again, really over the history of the internet, that this is one of the things people are willing to pay for online, even when there are free alternatives.

Tinder is early stage, we're not monetizing it now, and we probably won't monetize it in earnest for a while, but I assure you if its growth continues and it truly takes hold, it's going to be a very valuable asset.

Up to now, the portfolio's been primarily a North American story, but we think it'll also work in other markets.

So the more people we can get to try these services, whether we own them or not, the more likely they are to use our other services.

Of course, it's better when we own them, thus our multi-product approach.

Services like Tinder and Ok Cupid acclimate new groups of people to meeting online. And once people have used technology to meet other people, no matter what the service was they initially used, a barrier's been broken and they're more likely to do it again.

Almost 50% of first time Match subscribers have previously used another service for meeting someone online.