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Defendant's Po V "'Dinner with Strangers', and other such community focused events are meant to engage with our community and the underlying concept is to provide a platform to meet and connect with new like-minded people, which is essentially what Tinder is all about," says Kapoor.
"Tinder has never officially participated in any speed dating events nor does it plan to in India.
Nine out of ten brands copy the one successful player's strategy. It's a lesson every school kid learns from the examination hall invigilator: 'Cheating karne ke liye bhi akal chahiye hoti hai' (You need brains even to cheat well).
In January'16 Tinder India announced a similar offer only it had tied up with food-listing and ordering app Zomato. That's the most obvious strategy any player with a good network alignment will adopt in the dating space. But there's still one oddity around this: The Truly Madly offer was called Datelicious.
Tinder India's initiative was referred to as Tinderlicious. "There's nothing wrong with emulating product features or localising them for a different market. Defendant's Po V We asked Tinder if it was plain coincidence that the names of similar initiatives were also this similar.