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We sought to offer provocative content on the art, the craft and the lifestyle that is standup comedy.Content that would be interesting to avid standup fans and standup comics as well as those in the entertainment industry and folks in the media.We were the first publication– online or offline– to offer immediate daily updates on the Just For Laughs festival. We posted less, but what we posted was quite often lengthy and it invited commentary from our readers and sometimes set off debate.
Eventually, in a process that happened so slowly we weren’t all that aware of it, we found that, instead of immediately posting our lives on our website, we were using Facebook and Twitter for such dispatches.
And, shortly after hitting Facebook Status “Update” button, we would stop and say, “Hmmm… oh, well…” The longer form that we adopted is a form that suits us well, but it is rather time-consuming.
And, through documenting our journey as standup comics, we afforded our readers a peek into the lives of real, working comedians.
Often, we were tapped by the mainstream media to contribute a quote or an opinion as part of a feature story or a bit of analysis.
Today is the anniversary of the launch of SHECKYmagazine.com! And then we turned it into a “blog.” Back when you still had to put quotes around the word blog.Fifteen years ago today, we uploaded our first “issue.” Back then, the website had a magazine format– an interview or two, a couple of columns, some commentary and maybe a feature– which was uploaded just after midnight on the first of every month. We evolved from a magazine “dedicated to the glorification of standup comedy,” to an opinion rag that sought to do many things– inform, enlighten, debate, mock, amuse.